Our faithful core customer still swears by cotton as their preferred material fibre for their everyday underwear. However cotton, even in its organic version, is a source of fibre which requires large amounts of land and water to cultivate, which is not ecological or environmentally friendly.  So we decided to look for an alternative natural fibre which isn't as wasteful and this is how we came across bamboo.




You may think organic cotton is the more environmentally responsible choice, but in effect, your organic cotton t-shirt actually uses up more resources to produce than one made of conventionally grown cotton.

One of the main reasons, is that conventional cotton used in manufacturing today has been genetically engineered to produce more fibre than its organic counterpart, which in turn requires more land in order to yield the same amount of fibre and satisfy the ever growing demand. This translates to a comparatively higher average water consumption as well. It takes about 830 litres of water to grow enough conventional, high-yield cotton to produce a t-shirt,  while the same amount of organic cotton for a t-shirt requires about 2400 litres of water.